On April 18, 2021, The New York Times reported that 12 clubs from England, Italy, and Spain had come together to create an ambitious project that promised to change European soccer forever. The most powerful teams, the giants of European soccer, united in an exclusive league—Manchester United, Liverpool, Barcelona, Real Madrid, Juventus… names rich with history and rivalry.

The idea was simple and revolutionary, but it was ultimately cancelled. This was mainly due to massive opposition from soccer fans, organizations, and governments, as well as the withdrawal of several participating clubs under public pressure.

Today, it seems the project has stalled, but what would the brand identity of the most competitive and powerful league on the planet have looked like? The only official image that emerged was the logo.