On April 18, 2021, The New York Times reported that 12 clubs from England, Italy and Spain had come together to form an ambitious project that promised to change European soccer forever.

The most powerful teams, the giants of European soccer, united in an exclusive league. Manchester United, Liverpool, Barcelona, Real Madrid, Juventus… names full of history and rivalry.

The idea was simple and revolutionary, but it was cancelled. Mainly due to the massive opposition of modest soccer fans, soccer organizations and governments, as well as the retirement of several participating clubs due to public pressure.

Today, it seems that the project has stalled, but what would the brand identity of the most competitive and powerful league on the planet look like?

The only official image that came to light was the logo.