Setmana de l’Art a Catalunya, (The Art Week of Catalonia) is an event organized by Galeries d’Art de Catalunya with the goal of expanding art across the Catalan territory, through activities and exhibitions.

The theme for this edition was «L’art de viu de prop» (Art is lived up close). With this concept, we developed an organic visual system that links the expansion of art across the territory with the idea of experiencing the artworks up close.

Based on this idea, a promotional video was created in which organic forms are shown in close-up, gradually evolving to create the visual system of the brand. As you zoom out, these forms continue to evolve, announcing the dates and locations where the Art Week will take place, conveying the idea of accessible and close art.