Vaivé
Elisava MVD (Master in Visual Design) Student project

In Elisava’s Master’s Degree in Visual Design, we carried out a project that involved creating a modular and evolving graphic identity for a cultural festival. With its first edition taking place at three key locations in the city of Girona, the visual system was designed to coexist with various disciplines such as dance, literature, painting and music.

The design strategy is based on fragmentation and movement. Using a different colour code for each artistic branch, the graphic system transforms to represent the dynamism of street arts. The result is a flexible identity that unifies cultural diversity under a single visual language, capable of adapting and growing in future editions.