The Super League
Personal project

On 18 April 2021, a project was announced that aimed to transform European football: an exclusive league made up of the most influential clubs in England, Italy and Spain. Despite the ambition of the proposal, social and institutional opposition led to its cancellation shortly after it was made public.

This project is an exercise in visual exploration that attempts to capture what the brand behaviour of the most powerful competition on the planet would have been like. Taking the official logo as its sole starting point, the system develops its own visual language that reflects the exclusivity and magnitude of this new identity.