Idealoo-o-o
Idealo (working on Knock)

Idealo is an online price comparison site that connects thousands of products with consumers. To bring the brand closer to new digital audiences, the project focuses on a native campaign for TikTok, Instagram and YouTube.

The visual strategy translates the concept of “comparison” into a language of energetic movement. Through fast-paced editing and a graphic system optimised for vertical formats, the pieces integrate real images and graphics to generate a direct narrative. The result is brand behaviour that adapts to each stage of the user’s journey, maintaining visual consistency in fast-paced consumption environments.