Kasa Japo La Maquinista
Grup Kasa (working in Knock)

Grup Kasa has a network of more than 10 outlets in Barcelona (Kasa Japo Universitat, Kasa Japo Glòries, Kasa Ramen Pedralbes, etc.) that are committed to traditional cuisine in a sector often dominated by fast food.

Opening a new outlet in La Maquinista presented the challenge of standing out in a crowded environment without losing the brand’s essence. The solution was a flexible visual system that adapts Grup Kasa’s identity on a large scale, facilitating both the opening process and day-to-day management.

The venue retains the group’s spirit with its now-iconic neon signs and bamboo lights, as well as the presence of a creature from Asian mythology, in this instance, a tiger created by Jav Rubin from layered sheets and hand-painted.

To take the brand identity a step further, we have expanded the system with new functional and branding elements, such as a holographic bar and a 3D-printed chopstick holder shaped like the “A” in the logo.