Cremette introduced two new flavours along with a redesigned packaging. A good moment to present these updates and bring the focus back to its core idea: cheese made with only 100% natural ingredients.
The commercial have the essence of the brand: simple, natural and approachable. It presents the new formats, reinforces the idea of naturalness and does so in a direct, understated way.
The graphics and motion follow the same logic. Smooth, structured and easy to read, helping organise the information and giving presence to the product without overwhelming it.