Idealo is an online price comparison site that brings together products from all categories, from sneakers to smartphones. To connect with a younger audience, we developed a digital-first campaign designed exclusively for TikTok, Instagram, and YouTube.

The goal was to capture attention and clearly link the brand to the idea of comparing. To achieve this, we created dynamic thumbstopper pieces tailored to each stage of the funnel, combining live-action footage, energetic editing, and eye-catching graphics designed to stand out in social feeds.